Most dealerships serve one community. Paramount Automotive built something different—a five-location network designed to meet drivers where they are.
With 5 full-service facilities in Hickory, Valdese, and Asheville, this automotive dealership created a regional approach to automotive sales and service. They have three full service centers in Hickory including the Volvo/Volkswagen facility, Kia facility, and Hyundai/Genesis facility. Valdese includes Ford and Hyundai and Asheville includes Kia. The strategy addresses a simple reality: convenience matters when you're buying a vehicle or getting it serviced.
A Network Built for Accessibility
The five-location model solves a common frustration. Instead of driving an hour to reach a service center or sales lot, Western North Carolina residents have options closer to home. Each location offers complete dealership services, from browsing new vehicles from Kia, Volvo, Volkswagen, Ford, Genesis or Hyundai to scheduling routine vehicle maintenance.
This geographic spread means shorter drives for oil changes, warranty work, and tire rotations. It means test-driving that new F-150 or Bronco doesn't require clearing your entire Saturday. For families juggling work schedules and school pickups, that proximity translates to real time savings.
The used car inventory benefits from this structure too. With five lots feeding into one operation, buyers get access to a larger selection of pre-owned vehicles. That car you want in Hickory might be sitting in Asheville, but the network makes finding and transferring it straightforward. They can bring it from Asheville to Hickory for a test drive in the same day.
The Sales Experience Across Locations
Shopping for a vehicle benefits from the same regional approach. Current inventory spans all five locations, giving buyers a broader view of available models, colors, and trim levels.
The sales process remains consistent whether you walk into the Hickory, Asheville, or Valdese showrooms. Staff members can arrange test drives, discuss financing options, and answer questions about specific models. If you start the conversation at one location and prefer to finalize paperwork at another, the system accommodates that flexibility.
For used cars, the expanded inventory creates more opportunities to find the right fit. Budget, mileage preferences, and specific features become easier to match when the selection pool draws from five locations instead of one.
Supporting Long-Term Vehicle Ownership
Car repair needs arise unexpectedly. A check engine light, unusual noise, or dashboard warning doesn't wait for convenient timing. Having four service centers within the region means drivers can address problems quickly without extensive travel.
The service center capabilities at each location handle both routine and complex repairs. Trained technicians work with diagnostic equipment, identifying issues accurately and recommending appropriate solutions.
This infrastructure supports vehicles throughout their lifespan. From the first oil change on a new Mustang to major repairs on a truck with 150,000 miles, the service network provides consistent support.
Finding Your Nearest Location
Paramount Automotive's presence across Hickory, Asheville, and Valdese creates a regional resource for Western North Carolina drivers. Whether you're researching new Kia vehicles, searching used car listings, or scheduling vehicle maintenance, the five-location network offers accessible options.
Visit Paramountauto.com to explore current inventory, schedule service appointments, or find the location most convenient for your needs. Each facility provides complete automotive sales and service capabilities, backed by the efficiency of a coordinated regional operation.
Lee Enterprises newsrooms were not involved in the creation of this content.

