More Than Just an Appliance Store
Buying a new appliance isn't something most people look forward to. It's usually because the refrigerator stopped cooling, the dishwasher started leaking, or the washing machine finally gave out. Once you've picked out a replacement, you still have to think about delivery, installation, and what happens if something goes wrong later.
That's where Sunrise Appliance takes a different approach.
For years, the locally owned Hickory business has focused on more than simply selling appliances. The team helps customers find products that fit their homes, delivers and installs them, and continues to provide service long after the sale.
Helping Customers Find the Right Fit
Walking through the showroom isn't about finding the most expensive refrigerator or the newest range with every available feature. Instead, the sales team starts by learning about the customer.
How many people are in the home? Do you cook often? Are you remodeling or replacing a single appliance? Will that refrigerator actually fit through the front door?
Those conversations help prevent common frustrations before they happen and make sure homeowners leave with appliances that fit both their space and their lifestyle.
Support Doesn't End at Delivery
One thing that sets Sunrise Appliance apart is that the relationship doesn't end once the appliance is delivered.
The company handles its own delivery and installation, and if service is ever needed, customers can contact the same local team they purchased from. Instead of navigating multiple companies or national customer service lines, they work with people who already know the product and its installation history.
That continuity is especially valuable for builders and property managers, who often need someone to coordinate multiple deliveries while keeping projects on schedule.
A Local Business Serving Local Families
As an independent retailer, Sunrise Appliance combines the selection of national brands with the personal service that comes from being part of the community.
The staff stays informed on new technology, changing efficiency standards, and product updates, but they also understand something equally important: not every home needs every feature. Their goal is to help customers choose appliances they'll be happy with for years, rather than simply following the latest trends.
A Different Way of Doing Business
In an industry where many purchases end once the receipt is printed, Sunrise Appliance continues to focus on building long-term relationships with the people it serves.
Whether someone is replacing a single appliance or furnishing an entire home, the process remains the same: knowledgeable guidance, professional delivery, dependable installation, and local service when it's needed.
Sunrise Appliance is located at 2053 U.S. Highway 70 SE in Hickory and serves homeowners, builders, and property managers throughout the region. The showroom features a wide selection of kitchen and laundry appliances, backed by local delivery, installation, and service. For more information, visit sunrise-appliance.com or stop by the showroom.
Lee Enterprises newsrooms were not involved in the creation of this content.

