Kids aren’t the only ones who need some fun. Toy companies are targeting bored adults stuck at home during the pandemic. Need something to fidget during your next Zoom meeting? Hasbro has new moldable Play-Doh varieties that smell like stuff grown-ups would recognize: lattes, fresh cut grass and smoked meats.
Lego, meanwhile, wants adults to put on their headphones and “forget about the rest of the world” while turning the plastic pieces in their new kits into hangable art, like Andy Warhol’s famous Marilyn Monroe portraits.
Marissa DiBartolo, editor in chief of toy review site The Toy Insider, says she's seen more coloring books and challenging puzzles being designed with adults in mind.