NEWTON — Carolina Caring has been recognized as an Aging Media Aspect Awards Winner for 2021 for its multi-media branding campaign entitled Filling Each Day with Purpose.
The campaign features real people including patients, volunteers and employees who are driven by a purpose greater than themselves, a purpose which aligns with Carolina Caring’s spirit to deliver exceptional care and consistently give more than expected.
Featuring both digital and traditional advertising elements including television, outdoor, print and online ads, the campaign tapped into the importance of connecting with audiences on a human level amid a low touch, technology-first COVID era.
“When COVID hit, we realized a brilliant opportunity to connect with our patients and families in a more powerful way,” says Dana Killian, Senior Vice President, Strategic and Community Development. “By sharing real patient stories and leveraging them in both traditional and digital formats, we were able to help patients and families more fully understand how our services could help them, which became even more important during the past year.”
The campaign was judged by individuals from across the care continuum, with expertise in sales, marketing, and public relations. Entries were evaluated based on creativity, style and impact, quality, and goals and results.
Carolina Caring, founded in 1979, is an independent, community-based, nonprofit health care provider. It specializes in programs that offer relief from chronic conditions, serious illnesses, and the challenges they bring, including palliative medicine, hospice care, and grief counseling. Currently, Carolina Caring serves 12 counties across western North Carolina and the Piedmont. For more information about Carolina Caring, call 828-466-0466 or visit www.CarolinaCaring.org.